Start a smart online business you can run from anywhere in the world. The Selfish Method will show you how to create a $250K income stream based on your passions, while working 50% less and using zero social media, so you can enjoy your life more.

an all-new era has arrived

push the reset button

Sell Your Sofa. Put Aunt Jennie's Vase in Storage. Take the Leap. This is Your Reset Button.

Introducing the all-new Selfish Method, a new way to start an online business without soul-sucking social media, constant content creation, group coaching communities, or other pressures associated with traditional online business models—all while working toward a target income of $250,000 annually, working 50% less, and having plenty of time left over in the day for pleasure, traveling to places like the French Riviera or London’s Mayfair, staying in design-forward Airbnbs and boutique hotels, favoring exciting gastronomy and a bon vivant lifestyle, seeking out unique and authentic experiences, having plenty of space in your day to pursue art, pleasure, purpose, and redefining what it means to be a modern professional who can work and live from anywhere in the world.

The Selfish Lifestyle is the future of the way we live and work.

Take Yourself to Italy, France, a Chic Cottage in Nantucket. Work Spacious, Leisurely Half Days. Do Really Great Work That Feels Good. And Find Yourself, Again—Wide-Eyed, Fulfilled, Well-Traveled, Happy...and With Damn Good Money in the Bank.

And it's an all-new era.

Then, live this way forever.

I knew Ash's Selfish School was gonna surprise the pants off me, but I didn't expect it to make me feel excited again. I'd lost the drive that was fueling my go-get-em attitude, but before I finished Seminar 2, I already had pages of notes and ideas, and new concepts that I'd never considered and can't wait to apply. The Selfish Model is better than other online business models: group coaching and memberships just didn't match how I want to do business or serve. But, the Selfish Model does.

I'm so grateful for Ash's experience and expertise; she plays with, works in and eats business for breakfast lunch and dinner, and doesn't hold back on what she's discovered or the mistakes she's made. I've followed her like a stalker for years, but this program has let me step into my own and build something great, not just a weak imitation of what Ash does.

— KATHERINE HARE, VETERAN WRITER, SPEAKER AND FOUNDER OF EMEREAS

"The Selfish Method is better than other online business models."

This movement has been in progress for years—the pandemic only served to accelerate the inevitable. It began over a decade ago when the first Generation 1.0 digital nomads put up a resistance to the traditional 9-5 paradigm, paving the way to an all-new career path that didn’t previously exist: the early-prototype online business. 

The early-prototype online business leveraged technology to share a message far and wide, creating miniature sub-cultures of fans who were interested in a specific topic.

This was, in effect, a large-scale social experiment—and, it worked. Early online creators were rewarded handsomely for their leadership at a time when people were just starting to look for a new American dream: one that didn’t feel so disrespectful to their souls. 

However, a new problem soon emerged: rapid-fire burn out. 

Without any guardrails on this new entrepreneurial experiment, many online creators began burning the candle at both ends. How do you keep up with all the increasing demands, the content, the socials, the Reels, the TikToks, the communities, the DMs, the replies, the dings, the demands, the noise? How do you constantly create to keep things flowing? How do post enough so people are engaged? How do you stay true to your vision when there are so many things that need to get done?

Online creators became just as worn down as their corporate counterparts, creating a type of self-imposed prison. Today, however, they're seeking a new, ease-filled version of business—and an all-new lifestyle to boot: one that values time, new experiences, global travel, and joyful, authentic living as much as it does traditional financial success.

Selfish is Pioneering an All-New Way to Build a Lucrative Online Business and a Spacious, Ease-Filled Life. 

SELFISH school IS here to help YOU CREATE that.

meet the future

Here’s what matters to people like us:

Happiness, fulfillment, mental health, physical health, relationship health; money for pleasure; money for travel; money for saving; money for investment (oh, to own an Airbnb in Maine! *swoon*); flexibility with how you use your valuable time and energy; time to work on your own creative projects; time to be a better friend, daughter, sister, mom—

—time to be better to yourself. 

And, we want money—lots of it—but in a way that feels like ease. 

And we want time—lots of it—but in a way that feels responsible & healthy, without sacrificing our career aspirations or financial ambitions.

“I'm Not Interested in Hearing About Six-Figure Success Stories Unless They Involve Sleep, Food, Vacations, and Self-Care, Too. To Me, That's True Success.”

$250K+ and…let’s rent you a design-forward apartment in Florence, surrounded by incredible wine bars, ateliers, & art galleries. 🎨 🍷 🧥

$250K+ and…let’s send you to Scandinavia in the spring to write, photograph, or draw from the hazy shores of a little red summer house. ✍️ 📸 ⛵️

$250K+ and…let’s give you the ability to worldschool your kids in a walkable and friendly neighborhood in Portugal, France, or Scotland, surrounded by luscious parks and green space and incredible schools. 👩‍👩‍👧 🏞 ✏️

It’s more than possible. 

We're Talking "$250K and Take Your Family to Ireland All Summer" Kind of Pleasure.

In fact, it's what Selfish School is all about.

we want money and TIME

A New Way to Build a Stress-Free Online Business You Love...from Anywhere

Introducing

Selfish School helps you go from "I'm stuck doing something that makes me miserable" to "taking my family to Ireland for the year and earning a healthy income while enjoying my life." 👒 🍷 👢 🏡 🛣

Travel and explore Lake Como, take that painting class in town, have lazy afternoons with your family, climb that mountain, mosey around that farmer’s market, learn that French, buy those fresh-cut flowers, ride that bike through meadows, stop at that country pub, chat up the town mayor, teach your kids how butterflies work, keep that journal, cozy up with that tea, get that massage, reflect on your dreams, indulge in pure pleasure, and unlock a new way of living life. 

One where work is fulfilling. Money is abundant. Ease is present. And time feels endless. 

Selfish School Helps Professionals & Families Earn a High Remote Income Using Their Existing Skills While Also Enjoying an Abundance of Time To: 

The Secret? The Selfish Method™️

The selfish method™️ is a proprietary online business framework that works differently.

The Selfish Method focuses on earning two different forms of income: hard-currency income ($) and time income ($T).  

It’s this dual-income framework that makes THE SELFISH METHOD™️ revolutionary. 

You'll learn how to create a $250K online business by turning your knowledge into high-value intellectual property & digital products that can be sold from anywhere in the world on autopilot using technology...without the typical high-stress, constant-content-creation methods of "old" online business models. This provides your hard-currency income structure that earns you a generous income from anywhere in the world, while building your intellectual property assets. ✅

but, what makes it one-of-its-kind is that it’s also built strategically to help you earn back your time ($T).

Time Income ($T) earns you the spaciousness in your life you crave—without getting trapped in a neverending hamster wheel of running an old-fashioned online business requiring never-ending content creation.

THE SELFISH METHOD™️ is set up uniquely to optimize time efficacy and take advantage of modern technology, allowing for a completely new model of work: one in which requires only half the traditional time investment so you free up the other half of the day to get back to what matters most. 

Your life. ✅

You can't enjoy ease until you have independent financial security. After working with thousands of online businesses for 13+ years, The Selfish Method's revenue target of $250,000+ focuses on eight (8) high-impact levers proven to maximize your income as an independent professional from anywhere in the world. When you enroll in Selfish School, you'll learn how to apply those principles to your own existing business or launch a brand-new Selfish Business, so you can skip the learning curve and do what works...so you start earning fast.

A core tenet of THE SELFISH METHOD™️ is its emphasis on Time-as-Profit. We weight your leisure time as equally as we do your income, and consider it a fundamental measure of success: the goal for you is to overcome industrial-era notions of how long the work day should be, and instead, be as effective as possible while also building in as much space into your day as possible in order to fully enjoy your life without sacrificing financial outcomes. This is why we've eliminated constant content creation & social media time sucks and instead, replaced them with smart business systems that work. Go ahead, take the afternoon off—and tomorrow, too. Your life, your design.

The 3 Goals of The Selfish Method™

Build a $250K Online Business from Anywhere

Work 50% Less Than Average 

goal one

goal two

The average United States professional gets two weeks off a year. Using that as a baseline, the third goal of THE SELFISH METHOD™️ is to help you have the freedom to travel a base minimum of 12 weeks a year, or 3 months per year—a 500% increase from the standard—whether it’s to the fjords of Finland or just to your cousin’s lake house in Michigan, you’ve now got the freedom to do so...whenever you want. (And if you're feeling really brave, let's make it permanent!)

Travel 500% More

goal three

introducing

Purchase The Selfish Method and go step-by-step to build a $250K social-free online business you can run from anywhere in the world.

How It  Works

Build your Selfish Business in record-time: you'll build a complete Selfish Business from scratch using the included templates, copy, and how-to instructions.

01

02

use the selfish method to create A powerful social-free
online business IN 8 WEEKS or less 💥

03

The Selfish Method is a DIY self-study program you complete 100% online, built for any time-zone in the world: log in on your own schedule and build!

04

You'll learn how to take your knowledge and turn it into intellectual property assets & digital products—like online courses and downloadable books & kits—you can sell independently of your time without the stress of traditional communities and group coaching; therefore, Selfish School does not include these elements by design. You'll learn via streaming videos, screencast tutorials, PDFs, and written materials to walk you through the system, keeping you focused and learning by example.

05

This fresh-faced, DIY, contactless business model allows for cost savings that can be passed onto you. You pay one simple fee and The Selfish Method is yours.

8 Weeks Can Change Everything

You can get started working on your brand-new Selfish Business today

get the selfish method!

Build a Selfish Business in just eight weeks. The system is designed to be followed step-by-step.

build week-by-week

After just eight weeks, you'll be ready to launch your new Selfish Business & start earning!

launch your selfish business!

"My favorite thing about The Selfish Method is that you don't need to be on a hamster wheel of content creation!"

Dee

is loving the ease & simplicity

NEXT →

What I didn't know I needed was Ash's reassurance that business can (and should!) be simple. I've been wanting to create an online course for a year—and this makes me EXCITED to finally start it."

Sigute

is falling back in love with business

NEXT →

real selfish talk

From the very first minute of the first lesson, this was pure gold. I got secrets, techniques and strategies that HAVE MOVED MY BUSINESS FORWARD. I’m learning to fearlessly take my expertise and make serious money with it—without posting on Instagram every seven minutes. Without rushing off to an office at the crack of dawn, but while living quietly in a remote coastal village deep in the fjords of Norway, and to run my business from a remote country village in France, whenever I want to. My voice is bolder, my business sense is sharper, and I’m unapologetically selfish after this course. And by the way, Selfish School is 197% blah blah free. Ash cuts straight to the chase in a direct, no-nonsense, almost Scandinavian way. And I mean Scandinavian in the nicest possible way, without the introversion and the tendency to drink cod liver oil voluntarily.

I f*cking love setting up a Selfish Business and just selling a THING. Not a course with a community. Not a mastermind that requires me to be entertaining. Just a thing that people can look at and use. And, the simplicity: the fact that I can get off the content hamster wheel & still make the sale is such a relief.

"Knowing I can get off the content hamster wheel & still make the sale is such a relief."

is digging the selfish method

Jennifer

"I'm learning how to make serious money without posting on Instagram every seven minutes."

is running her selfish biz from norway

Jorunn

The last seminar blew my mind. I want to operate my business like this instead of creating content into perpetuity until death. Having freedom and realising that it might not be such a pipe-dream after all has been so empowering. I've loved the emphasis on automation and developing very clear processes that I can replicate. This has helped me to see how I can scale a business I love without sacrificing every waking moment to working on it. I've loved ALL of Selfish School so far, Ash. At the risk of sounding Hailey Bieber-esque in my fangirldom, you are just so damn impressive. You're also my #1 mentor of all time and would DEFINITELY be on the guest list for my imaginary 'Evening With Idols' dinner party! LOVE your work Ash! You're peerless. 🦄

"You're my #1 mentor of all time—your work is peerless."

is saying "no!" to constant social media

Kate

Early Praise for Selfish School

There are eight phases designed to be done in order so you can build your Selfish Business all the way from start to finish: from ideation all the way through execution.

What's Inside Selfish School?

program BREAKDOWN

selfish 101

1

The Rules of a Selfish Business

The Selfish Method's social-free, community-free, constant-content-creation-free, low-stress approach to a modern online business

How The Selfish Method is different from traditional online business models, and why it deliberately doesn't require any type of social media, videos, Reels, TikToks, Facebook groups, communities, or the never-ending hamster wheel of content creation


Why 1980s thinking will kill your Selfish Business before you’ve even started—including the false but common assumptions that "getting found = sales" and that you need to constantly "give value" in order to earn a sale (both of which are rejected under The Selfish Method)


Why 1:1 client work is NOT a workable business model under The Selfish Method unless you truly want it to be. (When your dollars and time are inextricably linked as your main source of revenue, you've significantly limited both your hard-currency income ($) and your uncommitted time earnings ($T), neither of which produces a desirable outcome)


How we develop a lean, mean, profitable Selfish Business instead: we take your knowledge and skills, we package them into a “Smart Selfish Intellectual Property Asset”—i.e. a high-value digital product made for this type of system—like an online course or downloadable kit—that can be traded for high economic benefit, and we divorce your time from your value. Then, we apply a sales engine to it using technology—and the end result is a powerful, lean remote business (or division of your business) that runs itself with minimal resource input. And maximum fun!


The Selfish Money Axis, and why finding your sweet spot here is the key to low exhaustion, high profits


The #1 thing you need to get RIGHT in order for your Selfish Business to be profitable & run itself (and what you should never, ever do)


The two (2) types of Selfish Intellectual Property assets you can create, and which one is best for your situation


What to do if you're stuck for ideas and you're not passionate about your current line of work and want to try something new...but, how? Introducing: THE SELFISH BRIDGE: a new way of linking your past experience with your current passions to create a new Selfish Business.

selfish 201

2

Map Out Your Selfish Business

Most people spend all their time on marketing activities, without having their money activities in place. Let's fix that!

The critical difference between the average online business that gets no traction, and a high-octane Selfish Business that rips and roars without exhausting yourself on social media & other low ROI marketing activities


Why we want to create the most simple business model possible: lean, mean, and effective. You don't need to have all of the fancy bells and whistles to make something incredible. But, you do need a killer product.


Figuring out your product + building your Selfish Sales Engine—plus, how to find your Selfish Baseline Numbers and use them to help you self-diagnose any “holes” (you'll know there's a hole when sales are slow!)


Taking your Selfish Sales Engine and putting it on autopilot. We have three rules, called "The 3C’s," and they're the heart of The Selfish Method! This is how we take your Smart Selfish Intellectual Property and sell it using technology, maximizing income ($USD) while minimizing committed time ($T)


The Selfish Money Rule of 1%–and why you only need to focus on this one little number in order to hit your $250K goal


Why something called your "Selfish Concept" will make or break the entire system (students are having big ah-ha moments with this one!)


Why our goal is NOT to collect subscribers—and who you want on your email list instead


The Selfish IP Pricing Scale—and the 8 factors that tell you exactly how much you should price your Selfish Intellectual Property (Plus when you should nudge up…and when you should nudge down. Major light bulbs go off in this session!)

selfish 301

3

Set Up Your Selfish Business

Learn how to use technology to autopilot your entire business so it sells for you 24/7—woo hoo!

Forget complicated websites—you can begin your Selfish Business without one! In fact, most traditional websites are actually the reason why most online businesses fail. (Surprise!) 


Your Selfish Business is going to be powered entirely by email—the most underrated, underused tool in the world. Here, we'll get you set up with the right system (and you'll be shocked at how easy it truly is, once you understand the system).


Get the secret formula for getting people to subscribe like wildfire. You can't go wrong when you follow these steps! (Yup, I'll tell you exactly what to write.)


Get an exact breakdown of precisely which emails you're going to send, for how long, and in which order—the Selfish Method has created the perfect system for selling your digital product using emails that go out on autopilot and do the selling for you (you know, so you can go outside, breathe fresh air, and never be trapped at the computer again)


Learn how to design beautiful emails without being a designer—you'll be amazed at these hacks that make it seem like you paid thousands to make your new Selfish Business look gooooooooooood. (A critical component for trust & authority.)


Get ready to pre-launch your Selfish Business & start getting those subscribers in the door!

selfish 401

4

Pre-Launch Your Selfish Business

Gain early-stage momentum and build an audience before you launch your business—and keep yourself accountable through the process!

Learn how to gain early momentum now and get your first email subscribers on your list BEFORE you've launched your product: this way, once you're ready, you'll have a built-in audience of people clamoring for your you're selling...without the crickets. (And no, you don't need to have an email list first!)


One of the hardest parts of creating any kind of digital product or online business is cutting through the overwhelm and actually getting started. After thirteen years mentoring others in online business, The Selfish Method has built-in a fail-proof way to get you the momentum you need WITHOUT you overthinking it, over-procrastinating it, or feeling overwhelmed.


Instead of waiting until everything is perfect (the fastest way to fail), we're going to pre-launch your Selfish Business now, even though you don't have a product ready yet, because one of the best forms of accountability? Building in public! 


Get exact steps for pre-launching your Selfish Business, including word-by-word scripts you can use to make the announcement to friends & family, who you will use to get early traction for accountability. (This step is optional.) WE ARE GOING TO BEAT PERFECTIONISM. And, you'll be amazed at how effective this is. If you've taken online courses before and then struggled to actually execute, this system is for YOU.


Go through the pre-launch checklist and make sure your pre-launch system is 💯 automated and working properly—you're going to be blown away at how easy this is, and how much relief you feel. No more anxiety! No more overwhelm. Just follow the steps. You can do this.


And last but not least: pre-launch your budding Selfish Business to the world! Before you're ready. Yup, that's exactly what we want.



selfish 501

5

Build Your Selfish Sales Engine

Create the components of your sales engine—there are only 3 things you need to make sales go vrrrroooom 24/7 without constant content creation & social media

First thing's first: let's learn how to write a Selfish Sales Page for your product! The sales page is *everything*. What you say here can make or break the success of your Selfish Business, so we want to make sure this is optimized for the kinds of buyers you're seeking. (A critical component of the Selfish Method is that we aren't seeking subscribers; we're seeking buyers.)


You'll get full step-by-step instructions on how to write the copy for your Selfish Sales Page—optimized for The Selfish buyer—plus a fully-executed example for you to follow to make this process as easy and as painless as possible! 


Surprise: writing the sales page is *ACTUALLY* one of the best exercises you can do to get clarity on your product. So, if you're feeling stuck or uncertain or flip flopping through a few ideas, doing this exercise is going to help you gain KILLER clarity. You will be amazed at how this helps.

Next, you'll learn how to DIY design your sales page, even if you're terrible at design. This is particularly useful for you to begin testing your Selfish Business without having to invest thousands of dollars in a designer at this stage. The better it looks, the more sales will convert, so this is a must!


And finally, THE most important part of your Selfish Sales System: your Selfish Sales Emails. This is a two-week, 14-count set of optimized sales emails that you'll use to sell your product on autopilot—and you get a full instructional explaining exactly what needs to be in each one (each contains a very different purpose), and a fully-done example to help you see it in practice! Past students have said this was one of the most valuable parts of the whole program. You'll learn how to write sales emails like a pro, even if you've never done it before, and your conversions will go through the roof...without you ever having to re-create the wheel again, or suffer from launch fatigue.


selfish 601

6

Automate Your Selfish Engine

Take all the components of your Selfish Sales System and link 'em up! This is how you'll create a 24/7 sales autopilot effect using technology...even if you aren't tech-savvy.

Learn the technology you need to make your Selfish Business run on its own. 


Determine how you're going to accept money and deliver your product. (Hint: I have strong feelings about this!)


There's ONE tool that will make or break your Selfish Business—it's 100% a non-negotiable must. (Even though it's one of the most underrated tools out there.) This single-handedly will change your business forever.


You'll learn how to link up the different pieces of technology in order to put your Selfish Sales System on 24/7 autopilot—use technology to make your life easier, and help it run without you! When done correctly, this will dramatically transform your income. Hint: you don't need to constantly push a boulder up a hill. Learn how to put together a smart system, instead, and sit back as sales come in while you are calmly enjoying running your business and living your life. 


Since your Selfish Business is run entirely via email, we can create the same exact experience for every subscriber, and make sure you aren't a liability for your business. Say goodbye to your OWN shortcomings getting in the way of running your business like a pro.

selfish 701

7

Pilot Your Selfish Business

Time to open your Selfish Business to the world! But don't fear: we'll start with a beta round so you can keep working up to a final product without the overwhelm...or nerves!

First, you'll pilot your new Selfish Business by opening it up to your email subscribers, whom you've been collecting, for a beta round. This is an early-stage soft launch that will let you keep momentum going, test out your copy, and gauge the reaction to your product. The way it works is this: customers can buy early when the product is still in production and receive it in stages as it's being made. They'll get the benefit of a favorable price point not available to the public, and in exchange, they can help offer feedback as they go...with the understanding that the work is still under construction. This is one of the BEST ways that you can ease into your new business without so many nerves and make sure you're hitting all the right notes while gaining awesome testimonials and enjoying the process. 


Which product format should you use? Digital products can be made in a number of different ways, from video to screencast tutorials to audios to PDF downloads and text...or a combination thereof. We'll talk about the advantages and disadvantages of each, and how to create a product format that's going to work with YOUR strengths. (Hint: if you dread video, you aren't going to do video! CUE: SIGH OF RELIEF.) 


Next, we'll talk all about product delivery and the best way for you to deliver your product to customers...and why. We'll consider individual learning objectives, customer experience objectives, and other factors the uninitiated typically aren't yet experienced with, such as trademark infringement and copyright. 


Should you include any type of interaction? Comments on or off? Do you add in coaching sessions? Or should this just be a straight-up digital product? (Hint: I'll encourage you to pursue the latter!) Here, we'll talk about how can you best structure your product to achieve your goals. 


Finally, we'll discuss some common pitfalls associated with creating a digital product–like how long it REALLY takes and how to create a joyful timeline for yourself with getting defeated or having unrealistic expectations.

selfish 801

8

Market Your Selfish Business

Now that your *money* systems are in place, let's earn how to market your Selfish Business without social media! 

Get the full Selfish Marketing Plan and see, from a high level, how the Selfish Marketing system works without social media. A true joy! 


Learn the 7 marketing channels we'll use instead—five of which are 100% free...and 10,000% effective. 🔥 You'll be wowed at how simple it really is, once you learn the tricks of the trade. 


Get access to the two BEST paid strategies (optional) you can employ for max conversions to give yourself a boost in revenue whenever you need one. (Or, keep it humming all year long: you'll learn how to know exactly how much you can spend in order to make good marketing decisions without the hassle. This alone will be an eye-opening exercise that could help you market yourself better for life.


Get exact scripts for pitching your Selfish Business to a number of different types of channels, so you know exactly what to say and how. (Seriously, this system was meant to make this easy—just plug 'n go! I give you everything you need.) 


The Selfish Marketing system is one of the best ways you can take the pressure off and enjoy talking about your work again—zero stress about having to create reels, or Tiktoks, or "performance" marketing that doesn't feel right. The whole point of The Selfish Method is to make creating FUN again—and give you back your life.

selfish 701

7

Pilot Your Selfish Business

First, you'll pilot your new Selfish Business by opening it up to your email subscribers, whom you've been collecting, for a beta round. This is an early-stage soft launch that will let you keep momentum going, test out your copy, and gauge the reaction to your product. The way it works is this: customers can buy early when the product is still in production and receive it in stages as it's being made. They'll get the benefit of a favorable price point not available to the public, and in exchange, they can help offer feedback as they go...with the understanding that the work is still under construction. This is one of the BEST ways that you can ease into your new business without so many nerves and make sure you're hitting all the right notes while gaining awesome testimonials and enjoying the process. 


Which product format should you use? Digital products can be made in a number of different ways, from video to screencast tutorials to audios to PDF downloads and text...or a combination thereof. We'll talk about the advantages and disadvantages of each, and how to create a product format that's going to work with YOUR strengths. (Hint: if you dread video, you aren't going to do video! CUE: SIGH OF RELIEF.) 


Next, we'll talk all about product delivery and the best way for you to deliver your product to customers...and why. We'll consider individual learning objectives, customer experience objectives, and other factors the uninitiated typically aren't yet experienced with, such as trademark infringement and copyright. 


Should you include any type of interaction? Comments on or off? Do you add in coaching sessions? Or should this just be a straight-up digital product? (Hint: I'll encourage you to pursue the latter!) Here, we'll talk about how can you best structure your product to achieve your goals. 


Finally, we'll discuss some common pitfalls associated with creating a digital product–like how long it REALLY takes and how to create a joyful timeline for yourself with getting defeated or having unrealistic expectations.

selfish 701

7

Pilot Your Selfish Business

First, you'll pilot your new Selfish Business by opening it up to your email subscribers, whom you've been collecting, for a beta round. This is an early-stage soft launch that will let you keep momentum going, test out your copy, and gauge the reaction to your product. The way it works is this: customers can buy early when the product is still in production and receive it in stages as it's being made. They'll get the benefit of a favorable price point not available to the public, and in exchange, they can help offer feedback as they go...with the understanding that the work is still under construction. This is one of the BEST ways that you can ease into your new business without so many nerves and make sure you're hitting all the right notes while gaining awesome testimonials and enjoying the process. 


Which product format should you use? Digital products can be made in a number of different ways, from video to screencast tutorials to audios to PDF downloads and text...or a combination thereof. We'll talk about the advantages and disadvantages of each, and how to create a product format that's going to work with YOUR strengths. (Hint: if you dread video, you aren't going to do video! CUE: SIGH OF RELIEF.) 


Next, we'll talk all about product delivery and the best way for you to deliver your product to customers...and why. We'll consider individual learning objectives, customer experience objectives, and other factors the uninitiated typically aren't yet experienced with, such as trademark infringement and copyright. 


Should you include any type of interaction? Comments on or off? Do you add in coaching sessions? Or should this just be a straight-up digital product? (Hint: I'll encourage you to pursue the latter!) Here, we'll talk about how can you best structure your product to achieve your goals. 


Finally, we'll discuss some common pitfalls associated with creating a digital product–like how long it REALLY takes and how to create a joyful timeline for yourself with getting defeated or having unrealistic expectations.

selfish 901

9

Track Your Sales Numbers & Hit Your Goals 💥

Track your progress on your way to your first $250,000, and learn how to diagnose any sales dips along the way!

Here comes the fun part: watching your sales grow! Using the benchmark numbers we started with in the beginning, you'll be able to track both your sales and your conversion rate. Just a 1% positive change in conversion can lead to thousands of extra dollars a month, so here we'll focus on finding any holes and making sure they're plugged. 


Experiencing slow sales? Let's figure out if you have a marketing problem, or a sales problem, and then diagnose! 


Don't forget: your time is profit, too. Track how much time you're spending on your Selfish Business. While at first there will be an initial time investment required, this should start to decline dramatically once you've got your Sales Engine in placed and your product created. Keep track of how much time you're spending, and celebrate when you see those numbers go DOWN. ⬇️ 🎉


You can do this! Closing remarks from Ash and encouragement going forward. Go, go, go!

Sipping tea on the patio of an Airbnb in Provence, or Santorini, or Buenos Aires, or Edinburgh.

Spend your mornings doing work you enjoy, without the pressures of social media

Have the whole afternoon off to leisurely stroll through markets, parks & footpaths.

Be able to ride your bike to pick up a crisp vine of tomatoes for dinner, a fresh loaf of bread & flowers.

Have plenty of time to play catch with your kids, explore nature & read stories.

And earn a solid income stream for yourself & your family, raise your quality of life, and finally do what you love...the fun way.

By later this year, you can be...

PUSH THE RESET BUTTON

You go straight to the jugular instead of drowning me with 1706 materials. This is giving me a monogamous relationship with my soul! I've always wanted to be paid to do what I love but failed in the packaging area. Thanks to your moxie, I won’t.

— Irina Burciaga

"I've always wanted to be paid to do what I love."

How many ah-ha moments would you like? I love the Selfish Model - "simple, lean, easy." I don't want a business where I'm exhausted, time-strapped, and chasing down mediocre clients for mediocre dollars. I also loved doing the Selfish Mapping Process and figuring out my Selfish Baseline Numbers in Seminar 2. And one of my biggest ah-ha moments was when Ash said that marketing doesn't equal money! That the primary focus is money-making activities and marketing comes last. #mindblown

–KARI LEE WRITING SERVICES

"I feel like I won the freaking lottery with this course."

I love love the fact that you are so clear, honest, straightforward and solutions-oriented (as always). I feel like I'm getting a SHIT-TON of information that I can actually use every time I watch/listen. I cannot wait for the next chunk of info. I canceled a membership with a hard-to-snag business group—There's no comparison. Biggest ah-ha(s) so far: (1) This doesn't have to be the thing you do forever, it's just for right now. So CHILL OUT and follow what lights you up this year. (2) As a brand strategist, the idea of naming a business/project/whatever as a tv show or book pitch is GENIUS. This resonated on a whole other level. Ash is the real deal!

—Carrie Ford Hilliker, Tennyson Press & Home

" I canceled a membership with a hard-to-snag business group. There's no comparison."

BUILD at your own pace

KNOW EXACTLY WHAT TO DO, STEP-BY-STEP

LEAVE THE STRESS OF SOCIAL MEDIA BEHIND

Follow a proven roadmap

Selfish School Includes Everything You Need to Earn $250K from Anywhere

We'll take your knowledge and package it into a digital product that sells on autopilot without social media, removes you as a liability to your business, and gives you back your life.

Package your knowledge into a high-value intellectual property asset

Learn how to sell your digital products on autopilot without social media

Add it as an income stream to an existing business or start from scratch with a new one

Divorce your earnings from your time using technology & smart packaging

And finally have FUN & make a strong income with your interests, hobbies, passions, and skills...and finally enjoy what you're doing again

If you've been craving change and wanting to find a better way to do online business, this is for you.

TRY the selfish method

Try Selfish School for 30 days. Get your money back if for any reason it won't work for you.

Go through The Selfish Method & start building your Selfish Business! If it turns out The Selfish Method won't work for you or your industry, just send us a note to process a refund within 30 days—no questions asked.

money back 
guarantee

100%

This      for you if:

you want an income stream that lets you live & work anywhere in the world

you struggle executing on your own without external accountability

you're over social media + want to find a healthier way to be online

you prefer group coaching + community settings with support

you want a proven system that works and are happy to take the knowledge + go, go, go

It's probably           for you if...

you're not interested in creating a digital product

not

is

It's probably
for you if...

it's time to get selfish

A New Way to Build a Stress-Free Online Business You Love...from Anywhere

get instant access to the selfish method

save $209.70—this week only!

unlock all TRAININGS now and go, go, go

HAVE A FRESH & FUN NEW INCOME STREAM IN JUST 8 WEEKS

1 payment of $699 $489.30

30% off for Cyber Week! Ends Sunday, Dec. 3rd.

OUR 2023 CYBER WEEK
DEAL OF JOY!

Won't work with what you do? Get a refund anytime within 30 days, no questions asked

NEW! Pay in interest-free installments with Affirm or Afterpay (U.S. only). 🎉

What kinds of digital products are we building?

Selfish School will help you build a *high-value* online course or downloadable kit based on your knowledge, and set to our sales systems! 🎉

Frequently Asked Questions

Is there a community or group coaching sessions?

Selfish School is 100% DIY self-study, helping to keep costs low & teach by example. (The Selfish Model encourages the creation of digital products, rather than group coaching.)

What if I'm having a mid-career crisis & I don't know what I want to do?

JOIN THE CLUB! This is actually perfect for you. You'll learn about The Selfish Bridge for figuring out how to link your past experience with something that's making you passionate now, and how you can set up a Selfish Business around that...even if you're just starting out.

What's the format of Selfish School? Video? Screencasts? PDFs?

All of the above! Selfish School is a combination of direct to camera video, screencast tutorials, PDFs, and some written materials, including Google Docs with outlines for sales pages and sales emails.

How long will it take me to build a Selfish Business?

You can do this in about 8 weeks if you're rockin' and rollin' - double the time if you're slowly going through it. The hardest part is figuring out your concept and nailing your idea before moving onto the logistics! We talk about that a ton.

What if I like social media and want to keep on with it?

Do yo' thang! You can always *add* marketing activities in, but we want to start from a solid foundation that doesn't. Then, once you have your foundation, feel free to add whatever you like!

Is there a refund policy?

You bet! You get a whole 30 days to try out The Selfish Method and make sure it'll work for you. If for any reason it's not a good fit, just send us an email and we'll refund you 100%, so long as you write us within 30 days.

Will this work if I'm outside of the USA?

Yes, indeed! In fact, approximately 50% of our students are global. You do not need to be selling to a United States audience in order for this to work. 

Do I have to have an email list already?

No, you absolutely do not. Selfish School helps you pre-launch your project before you've got an audience, and then helps you learn how to build one. We cover both setting up your email marketing and then marketing your project thereafter. You're going to LOVE this part.

Can we run away together on the back of a 4-wheeler singing "Last Night" by Morgan Wallen?

Thought you'd never ask! MEET YOU IN THE FIELD.

Ash Ambirge

founder & inSTRUCTOR

ASH AMBIRGE is a nomadic advisor, internet entrepreneur, author, creative writer, and founder of SELFISH SCHOOL.

Ambirge's flagship career blog & book, THE MIDDLE FINGER PROJECT (Penguin Random House) has helped hundreds of thousands of people reconsider what it means to do good work you're proud of. Now, she's on a new mission to help you take your career remote & do great work from anywhere in the world—without sacrificing much-needed financial security, and doing so with ease. 

Meet The Founder

It's been hard to loosen my death-grip on my current biz/wanting to mash all my ideas together. Selfish School is the reminder I needed that a business can be self-contained, and not an all-consuming, ongoing identity. Knowing that not every idea I have has to fit together (or be forever) feels like freedom.  —Kat Lourenco, Coach + Strategist

I am grateful that this course is equipping me to build my confidence. The creative juices are percolating, and I'm excited to see what the final brew is. The way Ash breaks down the process and offers real-world examples is incredibly relatable. —J. F. Ewert, Work with Words LLC

"I am grateful that this course is equipping me to build my confidence. "

IS GETTING HIS GROOVE BACK

J.F.

"Selfish School is the reminder I needed."

IS GOING BACK TO BASICS AND LOVING IT

Kat

Selfish School basically pins down all of the nagging feelings I've been having over the last few years and organizes them into neat containers - with solutions. It's exactly what I didn't know I was looking for, and from my all-time favorite...Ash! —Christina Vanvuren, Small Cat Studios

"Selfish School pins down all of the nagging feels I've been having over the last few years."

is saying "no!" to constant social media

Christina

More Early Praise for Selfish School

"I am grateful that this course is equipping me to build my confidence. "

IS GETTING HIS GROOVE BACK

"I don't want to be chained to my laptop constantly having to churn out content."

is finding real freedom, finally

The biggest AH-HA moment has been the IP piece. I started this journey years ago thinking I wanted to be a freelance writer. Then I learned that's definitely NOT what I want, nor do I want to be chained to my laptop constantly having to churn out content day in and day out because it turns out that's just a different flavor of the 9 to 5 I'm already in. With Selfish School, the idea that I might have some kind of IP to offer is big. —Jennifer Esposito, Centering Self Care

Jennifer

"This gave me the permission to put aside the old version of me that hasn't fit for some time."

iS EXCITED TO HAVE A CLEAR PATH

Which ah-ha moment to pick!?! The bridge conversation resonated with me deeply and gave me permission to put aside (finally!) the old version of me that hasn't fit for some time. The biggest ah-ha was how you framed idea vs. concept. I've struggled with how to make a side project profitable and combine it with my current 'expertise/services'. But it always felt like I was forcing them to work together. The concept video was exactly what I needed. For the first time, I see the path forward and am so excited to build it. —Melissa Howard

Melissa

"I finally found the course that's going to help me get a years-long idea off the ground!"

is rolling up her sleeves & doing it!

So many "ah-ha" moments: I have taken a few courses like this one, and yet none have been like this one. The way you explain the concept has been waaaaaay more effective than other courses. Your words teach and inspire! The concept of packaging your intellectual property was....Wow!! Never thought of it like that. The craft asset/industry asset really got the ideas going in my brain. Love that we are creating things that are fun! Love that joy is a part of the process. At first I thought the selfish concept video would be a drag because I saw it was about 1 hour. (That's the first thing I look at: how long is this video?...lol). However, I was so engaged with the content that it flew by! ABSOLUTELY LOVED THE PUBLISHING INDUSTRY EXAMPLES!!! Netflix too, but the Publishing examples were a homerun for me. Aaaand, all the talk about what lens are you looking through!!! It helped me to understand deeply the importance of the vessel. This may sound kinda strange, but as I go through each lesson, you are so specific about how to do this that it feels like you're sitting next to me, guiding me each step of the way. When I hear you say, we are going to write 10 emails, I sit straight up in my chair, roll up my sleeves and say, Ok, let's do this! It's specific, it's actionable and I feel like I can do it. (No other course has done this for me. I've taken other courses, usually never finish them and then do nothing). Looking at your Concept/Convo/Conversion as a gift was a huge a-ha moment. One of my biggest fears is turning into a sleezy car salesperson. I wrote in my notebook: You're giving your customers a gift even if you're charging for it! This physically changed my perspective, like I could feel my brain rewire...lol The Selfish Bridge video!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I think all the exclamation marks are self-explanatory. Loved, loved, loved the journal exercise of answering repeatedly - What do you really want to do? Lastly, I do like a combo of the videos with slides and the videos of you talking directly to us. I need the visuals you provide on the slides, but I also like when you speak directly to us because it feels more personal...like you are truly routing for our success. I think I finally found the course that is going to help me get a years-long idea off the ground! Thank you! ¡Mil gracias! —Olga Grimalt, Multilingual Learning Network

Olga

"Ash is THE expert."

IS PUMPED TO HAVE A MENTOR

Ash's wisdom! Ash is THE expert go to when you need sage advice - not only can she dish it out, but she's living proof that walking the walk really works! —Lee from Off the Vine PR

Lee

"A huge game changer." 

is tying her ideas together into one biz

My most exciting ah-ha moment was when you helped me realize I could tie all my ideas into one high-concept. Though I felt they were connected, I didn't think I could connect them for my customer. That was a serious happy dance day for me - and a huge game changer in my planning process!! What I love most about the course is that it is helping me organize my ideas into the best plan possible - FOR ME. It is so invigorating and motivating, and oh-so much fun being selfish!! –Jana Dunn, J Dunn Studio

Jana

"I loved getting permission to not have to write these long emails for the rest of my life."

is SAYING "NO" TO WRITING EMAILS FOREVER

I loved getting permission to not have to write these long emails for the rest of my life. Don't get me wrong, I'm a writer and love me some long-ass emails, but you're so right: they aren't check-off-able. I TOTALLY do this. I set aside an email that looks crazy long because I want to give it attention, yet I don't have the time or brain space to do it when I originally see it. In fact, this plus the idea of curating might be one of those silent brain explosions that keep going and going. I came into this class wanting to focus on one area of my business but I'm getting ideas for another side as well. Love love love. —Nicole K. Larson, The Sip of Crows

Nicole

"You show the entire process, from soup to nuts."

is loving selfish school

My favorite part of Selfish School is how you don't just give a high-level, "oh you need an online business" vague description, but really show the entire process from soup to nuts, in a really comprehensible way. —Julia Poger, Know Your Worth: A Seminar

Julia

"Simply brilliant."

is on the selfish train!

I LOVE the fact that how-to tutorials are banished, no need to content create for months, feck the number of subscribers, and we don't have to stick to just one IP forever—all these are just simply brilliant and such a huge relief that it's 💯 possible! —Joyce Leong, Papertography

Joyce

"Your approach is THE THING for me."

IS HAVING HUGE AH-HA MOMENTS

I love every single bit of Selfish School, Ash. 💚🧡 This program has the perfect pace. Before, I thought about quitting sooo often—mostly when another social media strategy came around. I recently discovered I have ADHD and that therefore, most advice doesn't work for me. That was freeing and frightening at the same time! But really - I think your approach is THE THING for me. I can do my thing without having much human interaction, deadlines, or revision rounds. Just doing what I do best: creating, entertaining, marketing. My biggest YEAH momentsss (plural):

- Social Media is not really necessary
- We don't want forever subscribers, we want buyers (this alone!)
- How to bridge into another industry or craft (genius)
- Seeing things as an experiment, not a be-all-end-all-thing
- That how-to content and tutorials are not necessary and mostly not the most fun content (strongly agree)
- That long e-mails may give a bad feeling for the reader while shorter content pieces give them a sense of accomplishment and joy (best news in WEEKS) 
- There is only so little content necessary
- The super short nurture cycle! (Ain't nobody has time for months-long foreplay!) 
- We don't have to give give give our whole souls before we can sell anything

I'm so excited for all the upcoming ah-ha, oh-yeahs and WTFs. Bring it on! 

—Lena Küssner, Going Neon Brand Design 


Lena

"I feel things slowly coming together."

IS TRANSITIONING FROM A SERVICES BUSINESS

All of this has been great. It's been hard wrapping my mind around this approach because I live every day in a services by the hour world. I've never known anything else. Still, I feel things slowly coming together as we progress through the sections. It has 1000% helped me to journal daily about "what is it I really want to do?" There are definite themes that repeat, and these themes redirect me when I start to veer off path toward something that doesn't energize me. —Heather Hardy

Heather

"NO ONE is talking about this."

IS LOVING THE FRESH APPROACH TO ONLINE BIZ

This is all new stuff—NO ONE is talking about this. You're making some beautiful things, Ash. The biggest ah-ha moment for me has been why the digital creator world isn't working, and how are you coming at it in a fresh way. It's been fascinating to think about what a future business could look like on autopilot. And also trying to remember it's just an experiment and to have fun with it. —Sarah Riordan, Spliced

Sarah

"I'm excited about how practical this is."

craved tangible direction

Loving it! I'm excited about how practical this is. I can see how it will all come together to create some amazing income and freedom in my life. Let's go!

Hannah

"Fucking liberating."

is having major lightbulb moments

I can't narrow it to one big ah-ha moment I’ve had, so here is my list 😉

1. The simple litmus test for each stage as a way of understanding if you're on the right track are genius.
2. I needed to be told that it's OK to not build a "hoard of devoted buyers" but simply create a piece of IP that you keep bringing NEW people to on a consistent basis. It's fucking liberating.
3. I can have 10 selfish IPs going simultaneously without them taking all my time to run because the work is done in the intense set up phase, NOT CONTINUOUSLY FOR THE REST OF MY FORESEEABLE FUTURE...which I'd dream of being mercifully short if I did it the 'standard' launch way.
4. That it's OK to have a business and see if it goes well, and if you like it and then step away and start again if you don't like it.
5. The concept. It's all about the concept. It's so obvious once you point it out. But bugger me (sorry, not a great phase 😉) if it hasn't opened up my world to a FUN and EXCITING way to view developing an online business.
6. It makes me want to set up an IP business for each of my kids and see if it could tick over for even a year or so and make them a pot of money to use to live their best lives as they get older because I don't ever want them to feel trapped into 'standard' jobs because of money. They might not have the chance to met 'an Ash' to give them the answers the way I did, so I can start it for them now.
7. I love how honest and open you are, Ash, about the Beta truly being a developing phase. ITS ALL OK TO DO AND TRY!!!

Thank you Ash. I needed this course this year.

—Daniela Stow, in charge of her own life

Daniela

"So many incredible takeaways."

loves learning new ways of doing online biz

I just love all of it! I love learning from you… There are always so many incredible takeaways, and it's amazing to get to sync my teeth into it every week. The only friction point has been waiting for a new material to come out! Hahaha I just love it so much. —Jillian Murphy of Healthy-ish

Jillian

"This is just what I needed."

digs the selfish blueprint

Pure love it! This is just what I needed. Big AHA: Sell to B2C and catch the B2Bs that were lurking around anyway. I was thinking of this before but now I´m getting a perfect blueprint—more than I could have asked for, thank you! —Dr Dorothee Struck MD - Happy Gynecologist & Hypnosis Mastertrainer

Dorothee

"What I love most about Selfish School is you, Ash!"

sees a whole new set of options

I've been trying for so long to make everything I want to do work under one business umbrella, but I love that this isn't about reformulating everything at once. I love that I can take any of my IP, and it can be its own micro business. It doesn't have to be a "product suite" under one concept. I can see myself having a couple of fun microbusinesses with their own website and funnel experience. Or maybe they do end up working together under one business roof, but starting with the idea of taking one thing, generating amazing sales, having fun doing it, and living life more fully without having to start over with everything is thrilling. But what I love most about Selfish School is you, Ash! Not just your generosity and personality, but it's super meta because what you say is spot-on in that people buy from you because they want YOUR TAKE. And in this case, I want your take. I've worked with other people on my business, but I'm most interested in how you're helping me do it. —Raquel Lauren, Photographer

Raquel

"My favorite part of Selfish School is the energy and perspective you bring."

is reworking her entire sales approach

My favorite part of Selfish School is you! The energy and perspective you bring. The beautifully designed slides. Top marks. By far my most favourite realisation is the confirmation that it's ok to have a short sales period and focus on one thing and then another. That you do not need to be on a hamster wheel of content creation and that the goal is to "Get in. Get inspired. Get some info. Buy!" —Dee Woodward, ByDeesign

Dee

it's time to get selfish

A New Way to Build a Stress-Free Online Business You Love...from Anywhere

get instant access to the selfish method

save $209.70—this week only!

unlock all TRAININGS now and go, go, go

HAVE A FRESH & FUN NEW INCOME STREAM IN JUST 8 WEEKS

1 payment of $699 $489.30

30% off for Cyber Week! Ends Sunday, Dec. 3rd.

OUR 2023 CYBER WEEK
DEAL OF JOY!

Won't work with what you do? Get a refund anytime within 30 days, no questions asked

NEW! Pay in interest-free installments with Affirm or Afterpay (U.S. only). 🎉